yes The agency wins several new mandates | Isarta Info

April 13, 2023

The spring of 2023 is off to a strong start for oui L’agence, a company specializing in social media management and press relations, as it has taken on several new mandates since the start of the year.

NAOS, a major international cosmetics player present in more than 130 countries, selected oui L’agence last December to offer strategic communication support, including influencer marketing, traditional press relations, content creation, and social media management for the Bioderma and Institut Esthederm brands.

Indeed, the annual mandate of oui L’agence consists in developing and executing a North American communication strategy, while respecting the particularities specific to each of the markets, in order to increase the notoriety of the two brands and its products.

It is the recent projects carried out by oui L’agence as well as the strategic approach to our call for tenders which has confirmed to us that its team represents the right partner for us in order to achieve the objectives we have set ourselves for the next year”, mentions Daniel Sauvé, Marketing Director. ”We know that partnering with yes agency will allow us to propel our marketing strategy to the next level, in collaboration with a respected team, with their level of expertise.”

C2 Montreal, the main business event in Canada which will take place from May 24 to 26, is also selecting oui L’agence to promote its programming, through an influencer marketing campaign with the aim of attracting new clienteles, especially outside Quebec.

Café Van Houtte, a division of Franchise MTY, master of coffee that has been in the morning cup of Quebecers for more than 100 years, has also mandated oui L’agence for the management of social media and for an influencer marketing campaign in order to promote the brand to its target audiences. The agency’s mandate will be to launch Van Houtte’s TikTok page and introduce the brand to Quebec in a unique and impactful way.

GenV, a local family business that proudly carries the torch of modern agriculture, also integrates the client list with a social media management mandate to bring its new brand identity to life with its community. Initially named Laitue Mirabel, the Quebec brand of hydroponic lettuces is evolving under a new image following the addition of organic vegetables to its offer.

Arterra continues its collaboration with oui L’agence for a second mandate for its Maison Ladore wine, by Cassandra Loignon. Following the successful launch of the first Californian wines last fall, yes The agency is given a second mandate for an integrated campaign with a strategic vision that incorporates a variety of tactics such as press relations, marketing of influence, content creation and social media management.

Finally, Le Cathcart, a reference of choice in downtown Montreal for all types of weekday occasions (lunches on the go, business coffees, work sessions) selects oui L’agence for its two main services, management social media and press relations.

With the celebration of the agency’s fourth anniversary coming up in May, it is with a great deal of gratitude and conviction regarding the achievement of objectives that we welcome these new clients. Their confidence in our services for the next year confirms to me that we have a formula that works and these new mandates fit into our vision of strategic development for the continuation of the agency’s activities”, mentions Léonie Pelletier, founder of oui L ‘agency.

New talent and internal appointments

An executive management team has been put in place with the appointment of Charlotte B. Benoit as Executive Director, Talent and Social Media and Mara Vezeau as Executive Director, Strategy and Media Relations. Camille Vigneault is newly joining the team to head the press relations department as Director, Press Relations, while Ornella Mazan is promoted to head the social media department as Director, Social Media.

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