What is a good marketing strategy on TikTok?

Where just a few years ago no one had heard of TikTok, now billions of people browse their TikTok News Feed every month. Millions of downloads per day, ranging from 15 seconds to 1 minute each. Thanks to its user-friendly app, diverse creative tools, and an algorithm that tries to recommend users the perfect stream, TikTok is a global hit.

With this success, TikTok is becoming an increasingly important social media platform for enthusiasts, influencers and businesses. So important that marketing on TikTok is starting to take on an increasingly serious and impressive form. Below we will see what marketing on TikTok is, what are the most common forms of it, and what is the role of TikTok engagement in marketing on TikTok.

Marketing on TikTok

Marketing on TikTok is a strategy by which a TikTok account, of a private person or a company, wants to promote its content to a specific target audience, in the best possible way. This strategy has several elements, such as creating engaging and creative content that appeals to the specified target audience, using hashtags that are relevant to that particular audience, as well as collaborating with influencers who already follow the same type. of target audience.

Common methods of TikTok marketing are as follows:

1. Influencer marketing: working with well-known and popular accounts on TikTok. It is important that the chosen accounts also have a connection with the target audience.
2. Hashtag Challenges: Create unique TikTok challenges. When a challenge launched by a company or an individual goes viral, it is “worth gold”. It is often associated with a specific hashtag.
3. Brand takeovers: this involves, for example, renting advertising space for a day on TikTok to give the account, product or service high visibility.
4. Branded content: creation of content corresponding to the values ​​and the message that you want to convey in the main flow of the TikTok application.

Marketing on TikTok can be very effective, provided you are well targeted and use unique and creative content. The main goal of TikTok marketing is to create engagement, but what is engagement on TikTok?

Engagement on TikTok

Engagement on TikTok is the interaction between TikTok users, plus the interaction between TikTok users and TikTok content. Engagement is measured using different metrics. These include TikTok likes, TikTok followers and TikTok views. But TikTok reactions also come into play.

Engagement on TikTok is considered a serious indicator of success by many users, influencers, and businesses. Marketing plans are also evaluated on engagement. The higher the engagement, the more valuable the TikTok campaign is considered. Indeed, the more engagement there is, the more the content resonates with the target audience, which is precisely the goal of a marketing plan on TikTok.

Buy engagement on TikTok

Besides organic engagement on TikTok, it is also possible to buy engagement on TikTok. This is the case for “regular” users, influencers and companies. Indeed, buying TikTok engagement, like buying TikTok likes, provides an extra boost. Direct deployment of additional TikTok engagement gives an edge. After all, the more engagement, the better off TikTok’s algorithm. Rolling out TikTok engagement is truly a faster path to success.

Creative TikTok content

While rolling out engagement on TikTok can help considerably in reaching the top, it’s not a panacea. It is always important to post valuable, unique and creative content on TikTok. Indeed, in the absence of such content, it is difficult to obtain organic engagement. And to go viral, the ideal is to combine purchased engagement and organic engagement.